ADDCast: Customer Web Portals: A Critical Element for an Excellent Customer Experience

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A smooth customer experience is so important these days, and Covid has continued to bring self-service to the forefront. Web portals are critical in giving customers the optimal mix of self-help and personal touch. Liz Hill, Manager – Client Services Group at PriMedia, joins Brian Cohen, Multimedia Specialist and host of ADDcast, to discuss customer expectations, some key portal features, implementation steps and some exciting new enhancements.

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